Transformative Sailing
Sailing should feel transformative. Yet after listening to some avid sailors, we wondered if things could be different. At Virgin Voyages we think the time to epicly change sea travel is upon us.
Welcome to our own, fresh take on cruising. Here, curiosity is more important than an itinerary. Interactions matter more than transactions. With us, you don’t ‘tourist’– you voyage.
We’ve assembled a ‘Creative Collective’ from some of the world’s leading design firms to help us redefine what people expect from a cruise ship. These creators are responsible for some of the most talked about travel spaces in the world, including Ace Hotels, The Standard High Line and Mondrian Hotels.
Equally important to the ship’s physical design is the desire to create a meaningful experience for guests. Virgin Voyages will feature exciting ideas in entertainment and music to provide our Sailors (not passengers or cruisers) with a strong variety of programming options.
In fact, it won’t be a cruise at all. It will be a voyage!
“We basically decided, 'Let's have a blank sheet of paper, let's create the kind of voyage company that we would like to go on,' and that's what we've done.”
- Richard Branson, Founder of Virgin