● Sir Richard Branson’s New Cruise line to Debut an English Pale Ale with a Hint of Scarlet Red to be Served Exclusively on the High Seas at Scarlet Lady’s Draught Haus
PLANTATION, FL — August 1, 2019 — In celebration of International Beer Day, Virgin Voyages, the new lifestyle brand that is shaking up the travel industry, announced today that the company will serve up a signature craft beer, an English Pale Ale with a hint of red, to be sold throughout the Scarlet Lady and featured in its onboard taproom the Draught Haus. Before Sailors can enjoy the beer next year, Virgin Voyages is calling on them to name it. Followers can suggest their favorite names for the brew by commenting on their Instagram post (@VirginVoyages) featuring the can.
Over a year in the making, and in partnership with Miami's own Wynwood Brewing Company, this English Pale Ale (EPA) was created by combining American and English brewing traditions. It is brewed using American malts and hops in Miami, but uses an English yeast, tying back to Virgin's British roots.
Featuring a malty body like a traditional EPA, but slightly more bitter and hoppy, with hints of grapes and fruit on the nose with toffee and caramel in the background, the new brew is a drinker's beer with the approachability in its taste for the novice. The ale finishes with a little touch of roasted malt that gives it its signature red tint.
"Virgin Voyages always loves a challenge, so we asked ourselves, "how can we create the perfect beer to be enjoyed in the midday sun?'" said Charles Steadman, Senior Manager of Beverage Development for Virgin Voyages. "We have created the perfect pale ale that is both thirst-quenching and refreshingly delicious, but of course, created with a Virgin twist, as we have given our pale beer a little kiss of scarlet red. And who better to partner with on this exciting endeavor than Wynwood Brewing Company, based in Scarlet Lady's homeport of Miami."
"Virgin has always been known for pushing the boundaries in the same way that craft beer has. We are so excited to work with them on this project and create a unique beer that folks can enjoy on the high seas," Luis Brignoni, Founder of Wynwood Brewing Company. "It seems only fitting with a company rooted in English heritage sailing in Miami that we brew an English-style beer right in the heart of the Magic City."
Located on Deck 7, the Draught Haus will be one of the first bars Sailors will discover onboard Scarlet Lady. It is the perfect casual meet up spot on the ship to grab an expertly brewed beer with friends. It will offer eight beers on tap, a wide range of bottled artisanal beers, shots, shot-cocktails and boilermakers. Sailors can enjoy ice-cold beverages as music filters in from the adjacent Voyage Vinyl record shop and DJ booth. The bar will also offer growler service so that Sailors can enjoy its expertly curated craft beers in any of the Scarlet Lady's uniquely designed public spaces or in the comfort of their cabin.
The Draught Haus, designed in collaboration with Softroom features a striking, sweeping arc of illuminated dichroic glass fins and beautiful window seats that perfectly frame views of the sea. This perfect chill-out space is complete with an eclectic mix of furniture, rustic detailing, and a beer tap display set behind the bar.
Future Sailors and First Mates are invited to check out Virgin Voyages by visiting www.virginvoyages.com.
ABOUT VIRGIN VOYAGES
Virgin Voyages is a global lifestyle brand committed to creating the world’s most irresistible holiday. With operations in the US, UK, and Europe, Virgin Voyages currently has four ships on order with master shipbuilder Fincantieri.
With its inaugural season scheduled for 2020, Virgin Voyages’ first ship the Scarlet Lady was designed to reflect a yacht’s sleek luxury. Featuring spaces designed by some of the top names in contemporary design, the Scarlet Lady will be Adult-by-Design, a sanctuary at sea for the 18+ traveller.
A dose of ‘Vitamin Sea’ will be naturally intertwined across the entire ship, with well-being activated through a mix of high-energy moments coupled with relaxation and rejuvenation. The Scarlet Lady will also feature alluring entertainment and 20+ world-class intimate eateries on board. Putting a twist on luxury, which the company refers to as Rebellious Luxe, Virgin Voyages will offer incredible value for its Sailors with all restaurants, group fitness classes, soft drinks, and many more Virgin surprises included within the voyage fare.
Scarlet Lady will sail from Miami to the Caribbean in 2020, hosting more than 2,770 sailors and 1,160 amazing crew from around the world. Keep watch on virginvoyages.com for more updates.
ABOUT ATLANTIS EVENTS
Atlantis Events, Inc. is the world’s largest travel company specializing in the LGBTQ+ vacation market, Founded in 1991, the company has hosted over 350,000 guests from over 60 nations on more than 180 different cruise, resort and tour experiences. Atlantis creates unique vacations by chartering entire ships and all-inclusive resorts around the world for all guests’ exclusive enjoyment. Each experience is completely customized with unique and diverse entertainment, special guest stars, parties featuring leading DJs, original social programs, and a team of talented hosts. For the latest, visit AtlantisEvents.com.
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